The platform contains billions of active users and there are definitely tons of authors and book lovers (mainly YA and MG) that are making a great impact on the platform. Today, one of the renowned and popular social media platforms to use is TikTok. Thankfully, social media is one of the effective marketing tools you can use. To conclude, social media can be used as a constructive coping strategy for adolescents to deal with anxious feelings during the COVID-19 quarantine.Promote your book in a Tiktok list video Find Booktok Influencersįor many authors, marketing is quite a challenge. Humorous coping was positively related with feelings of happiness, but not influenced by loneliness or anxiety. However, this coping strategy was not significantly related to their happiness feelings. Participants who were feeling lonely were more inclined to use social media to cope with lacking social contact. The indirect effect of anxiety on happiness through active coping was significantly positive. However, anxious participants indicated to use social media more often to actively seek for a manner to adapt to the current situation, and to a lesser extent as a way to keep in touch with friends and family. Structural equation modeling revealed that feelings of loneliness had a higher negative impact on adolescents' happiness than feelings of anxiety. A survey study among 2,165 (Belgian) adolescents (13–19 years old) tested how feelings of anxiety and loneliness contributed to their happiness level, and whether different social media coping strategies (active, social relations, and humor) mediated these relations. Based on the mood management theory, the current study examines if social media are beneficial for adolescents to cope with feelings of anxiety and loneliness during the quarantine. Especially for adolescents, who highly rely on social contacts with peers, the prolonged period of social isolation may have detrimental effects on their mental health. Next to physical health problems and economic damage, the coronavirus disease 2019 (COVID-19) pandemic and associated lockdown measures taken by governments of many countries are expected to cause mental health problems.
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